Alan Kitching & Monotype
The craft ethos is coming back.
People want to touch it again.
They want to feel that someone's made this, it didn't come from a machine or factory.
Somebody's actually sat down and thought about it and used their hands and their eyes and made this thing.
I suppose my style would be—to describe it in very short terms—"precise use of type and color in a random way."
I can't really imagine myself doing anything else... when you know that people have that faith in you, it makes the job totally enjoyable.
